Wechat is a mobile app, allowing text and voice messaging communication service. It is developed by Tencent in China. It’s also thought of as the future marketing tools after Weibo.
WeChat also provides social media networking via photo/video sharing, shared streaming content feeds and location-based social plug-ins (’Shake’, ’Look Around’, and ’Drift Bottle’) to chat with and be friend with local or international WeChat users. The app now generates 700 million location-based activities each day.
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Nowadays, with over 300 million users worldwide, WeChat it’s already an important platform for digital marketing in China. We need to highlights the fact that the English version and Chinese version of WeChat are different from each other. For instance, Facebook is not integrated into the Chinese version. We will focus on the Chinese version of WeChat.
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WeChat Functions
1.”look around” social plug-in
To get a list of people closed to you. You will see their names and signatures.
2.”shake” plug-in
WeChat looks for other users shaking their devices at the same time and gives you the option to say “hi” to them. This is more proactive than the Look Around feature because you already know that people shaking their phone are eager to make contacts. Say hi and see how it goes. You can always shake again. Most of the users you could contact are Chinese. But you will soon see that almost everyone wants to learn English and that many have basic English skills.
TIP: You can download QQ International. You will be able to chat with any Chinese even if you only know English as there is a wonderful translation app built into the International version.
3. “Drift Bottle” plug-in
WeChat Drift Bottle
Select “Social” -> “Drift Bottle”.
NB: users need to enable Drift Bottle from “Settings”->”Plug-ins” first
Select “Throw” to send out your voice or text message. Then select “Pick” to pick a drift bottle from the sea. You can reply to it or throw it back to the sea. Sometimes you may get a starfish. Just try again.
4. Add friend
By scanning a QR code, users can easily add an account. Adding public account with QR codes is one of the most popular ways for users to get information outside their friends circle. It’s also a very interesting tool for marketers.
5. Moment
You will see there all the updates from your friends.
WeChat also provides social media networking via photo/video sharing, shared streaming content feeds and location-based social plug-ins (’Shake’, ’Look Around’, and ’Drift Bottle’) to chat with and be friend with local or international WeChat users. The app now generates 700 million location-based activities each day.
.
Nowadays, with over 300 million users worldwide, WeChat it’s already an important platform for digital marketing in China. We need to highlights the fact that the English version and Chinese version of WeChat are different from each other. For instance, Facebook is not integrated into the Chinese version. We will focus on the Chinese version of WeChat.
.
WeChat Functions
1.”look around” social plug-in
To get a list of people closed to you. You will see their names and signatures.
2.”shake” plug-in
WeChat looks for other users shaking their devices at the same time and gives you the option to say “hi” to them. This is more proactive than the Look Around feature because you already know that people shaking their phone are eager to make contacts. Say hi and see how it goes. You can always shake again. Most of the users you could contact are Chinese. But you will soon see that almost everyone wants to learn English and that many have basic English skills.
TIP: You can download QQ International. You will be able to chat with any Chinese even if you only know English as there is a wonderful translation app built into the International version.
3. “Drift Bottle” plug-in
WeChat Drift Bottle
Select “Social” -> “Drift Bottle”.
NB: users need to enable Drift Bottle from “Settings”->”Plug-ins” first
Select “Throw” to send out your voice or text message. Then select “Pick” to pick a drift bottle from the sea. You can reply to it or throw it back to the sea. Sometimes you may get a starfish. Just try again.
4. Add friend
By scanning a QR code, users can easily add an account. Adding public account with QR codes is one of the most popular ways for users to get information outside their friends circle. It’s also a very interesting tool for marketers.
5. Moment
You will see there all the updates from your friends.
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