Thursday, 12 March 2015

Future Social Media - Ello or Edgee

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos invirtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations ".

The next big hitter?

Ello has been lauded as the “next” Facebook. It hasn’t yet completed beta testing, but it’s already had so many requests to join that it’s had to close the invite system.

It sells itself as “ad free”, with a social conscience. It operates like a private members club. You can apply for an invite (good luck), but your best chance of joining is to be invited by somebody who is active on the site. This gives it an air of exclusivity and that it’s where all the cool kids are hanging out.

The hype around Ello is #FOMO to the extreme, and that’s probably one of the reasons why it gets so many joining requests.



social media



Take a peek at what could be the future of social media

"Edgee" founder Markus Maier describes his new social media network as “a platform that changes how people share and consume content online. WhatPinterest does for visual exploration, we do for ‘intellectual exploration’.” Maier’s lightbulb moment came when he realised much of the content being shared on Facebook included blogs about Justin Bieber. “I thought of having a consistent place for quality content that inspires curiosity. I felt quality content needed a home online, which is why I created edgee.”

Edgee’s aim isn’t to directly compete with big social media networks likeFacebook and Twitter. “But while a tweet or a Facebook post only allows for limited self-expression, edgee collections are made to provide nuance, context and in-depth exploration. People who know that most topics are more complex than 140 characters will join edgee,” says Maier.

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